Live Infocast Schedule

Homeopathic OTCs: Selfcare from the American Frontier to the 21st Century

Thu, August 13, 2020 - 1:00pm EDT

Elizabeth Rice, ND Assistant Professor, SCNM

Paul Mittman, ND, EdD, President/CEO, SCNM

With demand for natural products continuing to be mainstreamed with a CAGR of 18%, consumers perceive homeopathic medicines as safe, having no adverse side effects, and trustworthy when compared to conventional alternatives. This presentation will detail ways industry players can leverage FDA-regulated, over-the-counter homeopathics to give consumers the peace of mind that they are not putting unnecessary chemicals or harmful ingredients into their bodies. Best practices for product placement and proper merchandising will be reviewed.